www.lambdafilms.co.uk A short Infomercial to highlight the new Bluetooth Marketing system from Linusoft Ltd. This promo broadcast is an amended version, shown at the recent B2B Exhibition in Norwich, whilst another version was produced primarily for online application. This is also the first Lambda Films project to make use of 3D modelling and animation. For more details on the Bluetooth Marketing system, please visit http
Video Rating: 1 / 5

Identify and remember your customer through bluetooth. TeriMobile.com has developed a comprehensive web-based platform for Bluetooth communication projects. The main idea that the platform serves is delivering fully personalized information to the mobile phones through Bluetooth. The mobile users will have a chance to set up their preferences and receive free deliveries only where they want them, when they want them and from the brands they prefer.
Video Rating: 4 / 5

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Home Page > Advertising > Bluetooth Marketing A New Edge Marketing

Bluetooth Marketing A New Edge Marketing

Posted: Feb 12, 2010 |Comments: 0
| Views: 163 |

Bluetooth, a short-range wireless system which is supported by many of the mobile devices of today, is a transmission medium, widely used for proximity marketing. Bluetooth marketing is widely used these days in almost all the different kinds of stores, bars, restaurants, pubs etc.

Bluetooth proximity advertising is one of the cheapest ways to advertise directly to mobile phones. It is done by uploading adverts that can be videos, texts as well as animated images. This new tool works as a direct marketing channel between firms and end users’ mobile phones. Bluetooth proximity advertising is environment friendly because of the most simplest of reasons, that is, paper is not used. It simply requires transfer of rich content based, multimedia flyers directly to Bluetooth enabled mobile phones and other devices.

Once you start using Bluetooth proximity advertising, you can happily say that if not the most economical, it is one of the most economical and powerful tool to popularize your product. Data transfer is 100% free, and for a fixed cost, you can scale your marketing efforts to meet your needs. The first generation of these tools could establish a connection with any Bluetooth device within 20 meters from a dedicated hotspot. Nowadays, the range which devices can provide has increased, and a lot of different technologies have come up, thereby decreasing the number of hotspots used.

Generally, most of us, either due to security fears, or to save battery life, keep our Bluetooth devices in OFF mode, or ON mode, but set it to ‘not discoverable’. Due to this, several areas, where Bluetooth marketing is in operation, are accompanied by advising people via traditional media; such as television screens, posters, or field marketing teams, which suggest people to keep their Bluetooth handsets on ‘discoverable’ mode, so that, they receive free content. This can be referred to as a call to action. But, even when your handset is in the ‘discoverable’ mode, you would be asked whether you would like to receive free content or not. You will not regret giving Bluetooth marketing a try, if you are into almost any kind of business where you want more and more customers each passing hour.

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There are quite many different ways you can do http://www.bluetoothmarketing.ae/“>Bluetooth marketing, for example you can search the internet and visit websites of a few firms and companies which provide it. One such company is bluetoothmarketing.ae. With their Bluetooth proximity advertising products, you will be able to interact, engage, and make deals with prospective customers like never before.

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A model can be used to decide how to take a new offer market opportunity. whether you are considering a new offer, how do you define and discuss this model in details?
I am working as customer relation and training and development specalist. i need to creat some new ways for marketing and i don’t have any new ideas. can u help me to find some ideas to show my manage

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Do You Want To Transform Simple Text Messages Into Your 365 Day-Per-Year Sales Force! Are You Looking For One Of The Safest Ways To Get The Consistent Returns On Your Dollar?…Well Mobile Marketing Using Text Messages May Well Be It…Do You Want To Transform Simple Text Messages Into Your 365 Day-Per-Year Sales Force! Are You Looking For One Of The Safest Ways To Get The Consistent Returns On Your Dollar?…Well Mobile Marketing Using Text Messages May Well Be It…

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Bluetooth Marketing – TeriZone.com system is the sort of a marketplace connecting businesses (brands, retailers, content and information providers) and consumers all over the world in one place. Although TeriZone is a global system, it serves the needs of location based services: the consumers registering in the system give the permission for the businesses to contact them through Bluetooth in the proximity area of the points of sales of the businesses.
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Best answer:

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The truck should be its own advertising. Just look at the business ice cream trucks do every summer with no advertising. (With people being conscious of diet, be sure you carry a large selection of sugar free sweets.)

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Note: cellular phones= mobile phones, handset, pda
i need more answer, please

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Its only a form of advertisement for a marketing product. It does not guarantee a sale.

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Our device enhances the mobile marketing, mobile advertising and implements an entirely new form of communication with consumers. Bluetooth-marketing allows you to send any electronic information (advertising images, music, programs, newsletters, etc.) to a mobile phone, PDA, laptop or other device equipped with a Bluetooth-module, as well as to receive a reply from the consumers totally free of charge. We are introducing real next-generation technology, the only device for mobile marketing that supports Bluetooth 3.0, monitoring, management, statistics, OMS (Order Management System) and CMS (Content Management System) — and all this can be controlled via the most easy-to-use, yet powerful, on-line marketing tools management system — BAS (Bluetooth Advertising System). BlueCover Device — is the only bluetooth marketing device with the effective radius of 300 meters (900 meters optionally). BlueCover Device — is more than just plain messages, it also has Wi-Fi and Bluetooth Internet access points, FM radio, acceptance and servicing of orders, ticket booking, etc.
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Home Page > Technology > Communication > Bluetooth Marketing

Bluetooth Marketing

Posted: Oct 01, 2010 |Comments: 0
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Mobile phone can be considered one of the most in-demand gadgets that people use nowadays. It is now a basic necessity with various capabilities made available by the vendors (such as Nokia, Sony-Ericsson, Motorola, Samsung, LG) and by the telecom operators manage to create and innovate just to keep their subscribers hooked in telecommunications industry. As handy as they may seem, the features and services that can be enjoyed are way beyond what people could normally notice. Voice and video calls, texts, gaming applications, camera and video features, FM radio tuner these are the basic functions that one can do using a mobile phone. But ever heard of getting freebies and promo updates in your phone while staying outdoors? Yes, this is possible through Bluetooth Marketing.

Bluetooth technology enables wireless exchange of information over short range of distance; depending on the power class used but 10-meter range is the most common, between one master and one or many slave devices (7 simultaneous slaves maximum). Information transferred can be various media photos, videos, documents, and surprisingly, advertisements! This has been effective due to these advantages:

a. Low cost equipment and services needed. Advertisers do not need to deal with telecom operators’ SMS (short message service) broadcasts to their respective subscribers. A Bluetooth transmitter to be installed in commonly crowded places like malls, trade fairs, supermarkets, public vehicles and airports, can broadcast to the specific consumers whom they need to inform, regardless of which operator that mobile user currently camps in. It allows effortless spreading of data like a virus, only with a positive purpose and message.

b. Widespread use of mobile phones in public area exposes themselves not just to radio frequencies of telecom providers but as well as Bluetooth system hotspots.

c. Acknowledgement from recipient or target market provided immediately. Unlike SMS broadcasts, mobile users can allow or discard messages sent via Bluetooth. To top that, the target buyer who is just a few meters away can readily check on the promoter’s shop and purchase as asked in the ad!

d. Transfer of data is secured and fast. Bluetooth technology which uses the unlicensed ISM (Industrial, Scientific and Medical) 2.4GHz short-range RF band and frequency-hopping can achieve data rate from 1 -3 Mbps depending on the modulation used. Frequency-hopping technology ensures efficient use of radio spread spectrum by dividing the information into frames of data during transmission.

e. Calculating the fast speed of message transfer and the availability of target market in strategic locations, advertisers can be overwhelmed with the impact that Bluetooth marketing can benefit both the business owners and their consumers.

f. The flexibility of marketing is also possible, meaning, broadcasting of ads to Bluetooth-enabled phones can be turned on or off, as needed.

Word of mouth, print media, television and billboards are not the only options which advertisers explore. It is smart, indeed, to maximize the use of technology today to cope up with the demands of information dissemination amongst vast crowd with different profiles and interests. Bluetooth marketing is another milestone in converting the constructive use of technology in business and entertainment. So the next time you plan of going out in malls or anywhere public, try keeping the Bluetooth connectivity in your mobile phone on. The next best treat could be waiting around, only yet to be received.

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Are you looking for more information regarding bluetooth marketing? Visit www.ad4text.com today!

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Home Page > Business > Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Bluetooth Marketing and the Mini Ad Pods Takes the Advertising Industry by Storm!

Posted: Dec 24, 2010 |Comments: 0
|

This method of advertisement is huge in the U.K. and has finally caught the attention of companies in the U.S. When most people think of a bluetooth they are thinking about it from a communication stand-point. The convenience of talking with family and friends is its primary use. However, when you are a business owner or events planner you will begin to think of bluetooth as a way to connect with potential customers. It becomes a marketing tool that is incorporated into your promotion campaign.

Some of the benefits you could receive from using Bluetooth Marketing:

Incredibly easy to use with the right system.
Sends an unlimited number of adverts for FREE.
Gets better Responses than traditional advertising.
Offers a scalable marketing solution for a fixed cost.
Can target over 80% of the public via their mobile phone.
100% environmentally friendly because paper flyers are not used.
Far more cost effective than Newspaper, Radio and Directory Advertising.
Can send engaging rich media adverts like video, calendar reminders, games, mp3, java applications, business cards, animated gifts, or ringtones.

There are various Bluetooth marketing systems and software available for use. The majority of Bluetooth systems are loaded onto your PC or some other device that limits your mobility. These systems are known as hotspots. They are stationary sites that require your potential customers come in range of your signal. Which can be anywhere from 90 to 300 feet. The signals range various due to the type of Bluetooth device begin used, as well as, the type of phone a person has. Once you understand the power of using Bluetooth marketing and agree that you must begin a campaign as soon as possible you will need a Bluetooth device that takes you where the people.

The Ad-Pods company has created the Mini Ad-Pods. Their Mini Ad-Pods device is lightweight and can go where your customers are. If they are in a shopping mall, event, or book signing you can reach anyone that picks up your signal on their Bluetooth device. If you are a network marketer that lives by the three foot rule that beliefs you must share your business opportunity with anyone standing in a three foot radius; the Mini Ad-Pod will expand your influence. Instead of 3 feet you could have up to 300 feet of advertising power.

Here is a list of businesses that can benefit from the Ad Pod’s Bluetooth Marketing platform are:

Hotels
Realtors
Network Marketers
Exhibition Halls
Barber Shops and Beauty Salons
Department Stores
Night Clubs, Bars, and Restaurants
Domestic Tradesmen, Electricians/Plumbers
Any business that requires point-of-sale traffic

The Ad-Pods company boasts the following claims:

The best products
The best advice
Full training on how to best use an Ad-Pod
Telephone and email support
Design advice
Marketing Advice

This is a brand new way to reach your potential customers and make your business stand out from the crowd. Bluetooth Marketing and the Ad-Pod System provide a 21st Century Portable Advertising Solution.

Thank you for your time.
Your Friend In Business Success,
Lorenzo Wallace

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Does bluetooth marketing work?
What is the role of marketing in the hospitality industry
Who are main competitors in credit card market in usa? what type of competition is in credit card industry in usa?

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Many thanks! Nike
We plan to use this more for relationship marketing where existing contacts opt-in, rather than spam.

Best answer:

Answer by nert61
My friend works at a company that does that – however, as I find it possibly more repulsive and repugnant than email spam I’m not telling you who it is. It’s also proven that your sales will probably dip if you start using that method.

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Home Page > Marketing > Marketing Tips > Get Gadget Savy For Bluetooth Proximity Marketing

Get Gadget Savy For Bluetooth Proximity Marketing

Posted: Sep 23, 2010 |Comments: 0
|

Bluetooth can be very well defined as the wireless tool with the short range which is normally supported by the huge number of current mobiles. It is now mostly used for the purpose of marketing. These days, the bluetooth advertising is hugely used in various types of bars, stores, restaurants, pubs etc.

Bluetooth advertising or normally called bluetooth mobile marketing is one of the most reasonable means to advertise the product directly through the phones. It is normally done by uploading amazing adverts which might include texts, videos and animates objects. Mobile marketing is very eco friendly with no use of paper work. It transfers the rich content and multimedia flyers straight to the Bluetooth allowing cell phones and some other kinds of equipments. The moment you begin considering Bluetooth marketing then you will feel the difference. This is the most economical and powerful method to promote your goods.

Generally people keep the Bluetooth services in off mode as well as on mode. This may be because of the security fears or save the batter of phone. Because many regions where Bluetooth proximity advertising is in process, as they are accompanied by traditional media’s like posters, television, filed marketing and posters. And if you keep the phone on the discoverable mode then you will get free content and you will be asked even if you desire for it or not.

In order to have more confidence on this Bluetooth advertising measure then give it a try. This service always reaches the expectation especially when you are dealing with a business and you need customers urgently.

Bluetooth Marketing is a Dubai based integrated marketing and communication solutions offering Bluetooth advertising. They deliver the entire spectrum of proximity advertising with the resources of talented industry professionals. They specialize in Outdoor Advertising, Indoor Advertising, Media Buying, Interactive Advertising and Signage’s & Displays. We are the leading mobile marketing company, that’s why our technique is mostly liked by everyone. Bluetooth marketing tool offered by us make your business to reach the height of success and increase customers at store.

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Best answer:

Answer by Cameron
Social media Marketing is related to advertisement to real people, via twitter and facebook, we are announcing our product, service, article to those people who don’t know about them or searching for some new and unique. If you want to succeed in this field, you should concentrate on Unique, Creative and interesting thing so that people like it and prefer to visit your website daily due to some unique ideas. If you are feeling difficulties about it, you are free to contact me via email cemerons@gmail.com

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Home Page > Business > Business Opportunities > Knowing Mobile Marketing

Knowing Mobile Marketing

Posted: Jun 30, 2011 |Comments: 0
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To know how to use mobile marketing one has to know the different ways the mobile can be used. Knowing mobile marketing and what it is about in this day an age is crucial for your business whether you are an individual or an Enterprise. So let me start of by defining what mobile marketing is. Mobile Marketing is the process of marketing (anticipating, identifying and satisfying customer wants and needs) via the use of a mobile phone. That is just a simple definition.

Now how can one use their mobile phone for marketing? To answer this question I am going to identify and describe some of the ways or uses, 1st companies and then individuals, are using their mobile phone devices to conduct/run mobile marketing campaigns.

Uses of the Mobile Phone for Companies:

A. Customer Service This is one obvious one as am sure a lot of you use your mobile phones to contact the customer care of companies/organizations that you are apart of or they contact you to inform you of your account details, new offers, updates and such. Now a lot of companies are using automated voice mail and annoying music (try talking to a machine). The companies are that are on top of their game be using text message marketing. Faster, cheaper and less annoying.

B. News Updates through text messages companies inform one on new product launches, competitions, promotional products that maybe could be on sale and so on and so forth

C. Customer Payments Companies use mobile phones to also communicate current bills due, when your account has been credited or any problems with crediting the account and the like.

D. Increasing Customer Base this is sometimes refered to as lead generation where a company seeks to build their list or customer base via forms of offering incentives in exchange for one opting-in to their list to receive this incentive.

E. Communicating Internally for example if a meeting is to be set employees can be informed on both meeting time and date via text message marketing.

F. Emergencies if there is a fire in the building or another state of emergency that a vast amount of people need to know about fast it is texted (SMS)

G. Promotions gift coupons and vouchers, discounts and prizes won etc

These are just a few major uses of the mobile phone for companies and organizations

Uses for the Mobile Phone for Individuals:

A.Text/SMS Marketing
B. Mobile Web
C. Bluetooth Proximity Marketing
D. MMS (multi-media message service
E. Mobile Applications
F. PPC (Pay Per Call) Mobile Marketing
G. Mobile Banner Ads
H. Location-Based Marketing
I. Voice marketing
J. Mobile Game
K. Barcodes/QR

As you can see here I have just decided to list the different types of mobile marketing campaigns that one can undergo as an individual since I have already written an article on solely this subject A company can also run the same campaign so just because I have listed these under what a individual can do that doesn’t mean a company cannot undergo the same mobile marketing campaigns.

If you would like to learn in detail about each of the campaigns above please visit my blog on http://mobilemarketingage.weebly.com/1/post/2011/05/11-types-of-mobile-marketing.html

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power

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City marketing plan to be un veiled
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Home Page > Business > Business Opportunities > The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

The Bluetooth Marketing: A New Trend in the Direct Proximity Marketing

Posted: Sep 24, 2010 |Comments: 0
|

Bluetooth is a proprietary open wireless protocol which is used for transferring or exchanging data over short distances with the help of short length radio waves fixed from the mobile devices creating a personal area networks (PAN’s). About the Bluetooth marketing, different people with different software’s are carrying the world of Bluetooth to a high destination where people wouldn’t have thought that the use of Bluetooth could be so common. Talking about the soft wares and markets, here is another generation of a Bluetooth soft ware that has given the world of Bluetooth another big boost. People spend a lot of their cash on advertisements, creating their banners etc. Well, for all this, various companies have created a solution for their problems by creating such soft wares that require Bluetooth; only no cash needed. Today every one including the younger generation carries cell phones with Bluetooth as at least the minimum function.

Software’s such as BlueMAGNET and FexMax are the Bluetooth advertising software’s. Now the question that will pop up in peoples mind is that how these soft wares work? Now to clear their minds, to work with these soft wares you just need a cell phone with Bluetooth and you just need to download the software (available on different websites). The soft ware will search for Bluetooth signals in your specific area and would offer the customer that is approaching, a video promotion, or your business card. Many business companies are using this facility to gain more exposure to their business. Now another question would definitely appear in one’s mind, because some people definitely think about their business progress before taking any risks, so they would be thinking if this really works or not. But this is the main thing that is depending upon the business man trying to use this software.

One must needs to have a catchy invitation message to their business which attracts the customer and they can have more and more exposure daily all year long and the best part is that fact that it is all free of cost. Well it is not necessary that one has to use a cell phone for this software, they also work on the desktop pc by using a small Bluetooth dongle. You can send texts, pictures, and other multimedia messages over Bluetooth technology to the mobiles and handheld devices. The Bluetooth and other wireless marketing are demanding and marketing techniques which provide the companies and enterprises the ability of in time SMS (short message service) advertisement. It’s just like sending a text message to mobiles. If you are using a PC then Bluetooth dongles built by the companies have a range of about 300m, which means you can promote your services in between 1800sqm. The world of Bluetooth has given the business industry a huge advantage and also has solved their problems and they can now save their cash as well.

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www.sumotext.com – or – www.facebook.com Sumotext: Mobile Marketing, SMS Gateway and SMS Marketing. www.sumotext.com www.sumotext.com This short video entitled ‘Mobile Marketing – It’s Lonely at the Top’ illustrates some benefits of mobile marketing — sms gateway and sms marketing. .
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Home Page > Business > Bluetooth Marketing , The Future Of Marketing is Here

Bluetooth Marketing , The Future Of Marketing is Here

Posted: Nov 01, 2010 |

Bluetooth is the new medium that is used today by business owners to market their products and services. By sending small images, videos, vouchers or even their business cards to cell-phones via Bluetooth, business owners have managed to attract more customers and to boost their sales. Nowadays, banners just don’t give the required effect like they used to. Today, Bluetooth is the way to go.
Bluetooth marketing is also known as Proximity marketing because it sends advertisements to the devices in the business proximity. Obviously, the major advantage of having the promotions delivered to customers nearby is that the recipients will have the chance to check out the products or go through the store to find out more about what is being offered..
By using the traditional methods of advertising like banners and SMS, businesses were either limited by the space of the banner or the text length that can be used to show or send the promotions. Using Bluetooth marketing, however, there are no restrictions about the size or how many advertisements are sent. Moreover, with the old marketing methods, it was impossible to send attractive media content to customers. Now, using Bluetooth marketing, a business can send:

1. Banners
2. Text
3. Animations
4. Video promotions
5. Recorded voice advertisements
6. Vouchers
7. Business cards
8. It can even send documents and software applications
What is really great about Bluetooth marketing is the fact that it can send almost anything a phone can recognize and display to its owner. So, there’s a load of options to choose from. Whether the choice is to send that video clip that has the business latest product with the phone number included or to send a special discount for the person receiving the ad, with Bluetooth marketing, it can be done with the ease of clicking a button.
To summarize the advantages of Bluetooth marketing:-
1. Bluetooth marketing is flexible and easy to setup.
2. Bluetooth messages are FREE, so, there’s no running cost for this marketing method.
3. Runs on auto-pilot: after the campaign is configured, the advertisements will be sent automatically. No need for any additional configurations or interventions.

Where can Bluetooth marketing be used?
The answer to this question is simple. It can be used anywhere…
Bluetooth marketing can be either installed in a fixed location like a shop in a mall, a gallery or a coffee shop. A crowded location would be ideal for this promotion method.
It can also be installed in a mobile location like a car or a van. If the business is mobile like taxis or even towing vans, you can install the system to send promotions to the people nearby.

It’s important to remember that the major advantage of Bluetooth marketing is that it sends advertisements to the people nearby which means it’ll have a great chance of converting these recipients into customers.

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MVC, a specialized company with many UK Bluetooth marketing solutions. You can check their product “BlueMagnet” for an easy to setup UK Bluetooth Advertising software.

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Home Page > Marketing > Mobile Marketing – The World has Gone Mobile

Mobile Marketing – The World has Gone Mobile

Posted: May 30, 2011 |Comments: 0
|

Gone Mobile

The world is not ‘going mobile’, it has already gone!

There are more than 4.6 billion mobile phones in the world today; one each for 67% of the world’s population. This is about four times the number of desktop and laptop computers. More than 50% of internet search worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS Text messaging is the most widely used data application on the planet today – by far!

Most people simply will not go anywhere without their mobile phone. A lost credit card is reported within one day but a lost mobile phone is reported within 30 minutes (VISA 2009).

What does this mean for Australian businesses? Firstly it means understanding the implications and opportunities of the mobile phone and mobile marketing is critical now. For example any business that has a website needs to ensure it is compatible with mobile search. Approximately 10 – 15% of all internet searches in Australia today are done via mobile phones. Beyond that it means that a mobile phone communications strategyneeds to be embraced and implemented, now.

Many Australian customers and clientsare already using their mobile phones to find services, to search for products, to make purchases, and as a way of staying informed about their favourite places and brands.

The speed at which these changes have taken place, particularly the adoption of smart phones and mobile internet browsing in the last two years, has left many, many Australian businesses in its wake. There is a general understanding that the mobile phone is strategically important and presents new opportunities, but the question is: “What does it mean for me and how can I start using it to benefit my business?”

Mobile Marketing: Where to start?

The first thing to know about mobile marketing is to not think about it as marketing. A much better description is mobile engagement. This is not just semantics, it is important to think differently when considering how to incorporate the mobile phone into today’s communication strategy.

The word ‘communication’ suggests having a direct conversation with your customer. Marketing has traditionally followed the broadcast model: tell your message to as many people as possible and hope that it will be relevant to a few. That model is rapidly becoming less acceptable to many customers and certainly less effective in todays crowded and diffused media environment.

The opportunity exists today via mobile systems to have a direct one-to-one relationship with every individual customer in a way that has never been possible before and at a cost that has never been possible before.

We all know that there are now more mobile phones in Australia than there are people. We know that no-one leaves home without taking their mobile phone and that it is seen as a personal and private ’space’.

It is not necessary to ‘market’ to customers via their phone, by’engaging’ with them instead the results and rewards can be well beyond what can be achieved through any other media. It is important to remember that the customer has given permission to engage directly with them in their personal space and that must be respected.

Your customers have given you permission to contact them via their mobile phone because they want to hear from you. They want to know what is happening with your brand and products. They don’t want to be ’sold to’ because they are already ’sold’. They are loyal, engaged customers that want to be kept informed.

This goes to the heart of what is different about engaging with customers and clients via the mobile phone: you know that they already have a relationship with your business and that by giving you their mobile number they have said “I am interestedand want to hear from you. I am trusting you.” If this is the case, and given that it is seven times easier to sell to an existing customer than to a new one… it is time to start talking!

Most Australian business owners and marketing managers, when asked, say they want to start using mobile marketing, but many don’t know how or where to start.

The easiest way to ‘put a toe in the water’ is by using SMS. It is fast, easy, inexpensive, very effective and widely accepted. It is possible to stay in touch with a customer every month for less than per year using SMS. That means putting your brand in their hand, and in their head, every month for just a few cents! If just one of those messages influences their behaviour once during the year then your payback will be very significant. The ROI from SMS engagementis shown to be well above any other form of marketing.

The primary use of the mobile phone is no longer for voice calls, it is for text messaging. In Australia we send, on average, five SMS messages per person every day. It is very widely used and accepted. SMS messages are quick, easy to ‘consume’, personal, immediate and not intrusive.

Most of us have by now experienced receiving an SMS appointment reminder or a reminder for a bill that needs to be paid. These are personal – they relate specifically to me – relevant and helpful and as such we are happy to receive them. Applying the same rules when thinking about mobile communications with your customers will ensure that SMS messages are welcomed and seen as delivering improved customer service.

A simple “Thanks for purchasing from us yesterday. If you have any questions about your purchase please call us on…” can have a powerful impact on your customers: increasing their loyalty, repeat purchase and recommendation to others. Don’t imagine that you must type this out each time on your phone and send it manually; there are systems available today that will do this automatically.

Mobile Websites

Every SMS message can also include an active link to a mobile website. More than 60% of phones in Australia today are internet enabled and approximately 10-15% of internet searches are today from mobile phones, up from near zero a couple of years ago. Within another 1 – 2 years these numbers will have again grown exponentially.

The simple SMS message now becomesthe starting point for much broader and deeper customer engagement. The mobile site can include information about new products, promotions, competitions, or contain photos and videos. Alternatively you can ask for feedback, request a survey to be completed, or provide contact details and a map showing your location.

Mobile internet is not used in the same way as desktop internet. Over 50% of mobile search today is used by people wanting to either call or locate a business they already know: they are not doing ‘research’, they just want to find you. So the mobile site needs to have contact details and ‘Click to Call’ and ‘Click to Find’ buttons prominently displayed.

This also means that the best way to get visitors to come back regularly to a mobile website to see updated information is by sending them a regular SMS with a link to the site.

Things to watch

One of the most often asked questions regarding Mobile Marketing is: “How frequently should I SMS my customers?” The correct answer is of course: “It depends”. Communicating too frequently or not frequently enough can both be bad.

For some businesses sending a message every week is OK. If there is something new to say each week then customers will not mind hearing about it. The overarching principal still applies that all messages must be relevant, helpful, timely and engaging.

On the other hand too infrequent communication can look like the relationship is not important, that messages are only sent ‘when you want something’, for example when another Sale is on. For many businesses a message once per month is well accepted and appreciated by customers.

The first time a business uses mobile marketing it is very important for their customers to know that they are in control of what arrives on their personal mobile phone. Tell them how to opt-out. Be clear that receiving the messages is not costing any money and they can easily opt-out of receiving them at any time. This puts your customer in the driver’s seat and they are more likely to stay happily ‘opted-in’.

It is also a requirement under the Australian SPAM legislation that people must have opted-in to receive communications from a business and be able to easily opt-out of any electronic communications. If you use one of the SMS Marketing service providers it is important to check that they are SPAM Act compliant in all areas.

When to start

There is no question that engaging with your customers more often is a great thing to do and that using the mobile phone is a great way to do it. It is personal, cost effective and widely accepted. It improves customer service, loyalty, repeat sales and the bottom line.

So, whether we call it mobile marketing or mobile engagement one thing is certain:every business should consider the mobile phone as an important part of their communication strategy in 2011 – because the world is not going mobile… it’s already gone.

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James Robinson -
About the Author:

James Robinson has spent 25 years in marketing consumer goods businesses in Europe, Asia, New Zealand and Australia. He is the founder of SMS Solutions Australia, one of the pioneer Mobile Engagement agencies in Australia, and is passionate about the benefits of using mobile for customer engagement and retention for businesses of all sizes. He is a regular presenter on the topic of Mobile Marketing. For more information about SMS Solutions Australia visit www.smssolutionsaustralia.com.au or call 03 92793986.

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That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
Is Jersey resturant the one that does the mobile marketing cause it sounds alot like it does
Hi, how do I setup the Beryllium Quadband Dual Sim World Phone to work on the boost mobile network?

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mobile marketing, mobile phone, gone mobile, phone and mobile marketing, mobile phones, sms, sms marketing, sms messaging, messages, text, phone messages, text messaging

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